Exactly how search engines work is a closely guarded secret, but the main principles are known. They’re based on two main factors, keywords and links!Let’s focus on keywords first. Your chances for a better ranking grow when your website contains the same words that are being searched. Keywords are especially effective when they’re found in a website title address, or headings. But careful, quality over quantity should be your rule of thumb.
What is Search Engine Optimization?
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What is SEO?
What the HECK is SEO? Let’s talk about SEO a bit. A lot of people think it’s some kind of magic. But that’s not the case.
Just take a look at it from your perspective. What do you do when you want to find something on the internet? You search for it, right? And then you click on one of the links on the first page of the search results. In fact, more than 90% of visitors will behave exactly the same way. Ever wonder how those web pages at the top of your search results got there? It’s because they were Search Engine Optimized.
Some so-called SEO experts try to fool the search engines with some ridiculous keyword occurrence instead of focusing on quality content first. And how about the links? Websites that link to yours basically tell search engines that you have some good stuff there, but again, quality over quantity.Links from irrelevant sites won’t help you get a better rank. Now, what we’ve just talked about provides a basic introduction to SEO. In reality, it’s not a simple task and you’ll definitely need someone to help you with it, someone like us will develop a custom SEO strategy specifically for your business. Identify the right keywords, write friendly site code, and figure out the best linking tactics! But most importantly, we’ll help you find ways to provide high quality content for your visitors and search engines as well. So do not hesitate, and contact us today!
Common SEO Questions & Answers
We guide you through all the confusing lingo and jargon used in the SEO industry.
SEO: Search Engine Optimization: Developing a website in an optimal manner so that search engines, like Google, will rank the quality of the website’s links and content higher than the competition. With billions of sites in existence, it’s very easy to get lost in the crowd, so drive your customers home using our professional analyzation and proprietary algorithms.
Search engines love excellent content and high quality links. By building backlinks with authority and writing relevant content, AvaWing ensures that your website is Google friendly and easy to navigate.
This depends on how competitive your industry is. Everybody wants to rank on the first page of Google. It could take anywhere from a few months to several years to rank for certain terms. This is why it is important to have both a short term and long term keyword strategy and overall marketing strategy.
Unfortunately, most information found on Google about SEO is either outdated, or written by a blogger, not an SEO expert.
All websites are ranked by a domain authority score. This score tells Google and other search engines how relevant your site is. One way to become more relevant is to have other websites point or link to your site. This is essentially a vote for your site in a giant popularity contest. More sites voting for your site results in higher domain authority. This score is an important factor for Google's overall organic ranking algorithm.
A website alone will not get you much business – it must be found. Search engines rank websites higher when images and content are optimized, driving quality traffic to your site so that you have the best chance of being found by your target audience. By intelligently researching which key phrases and terms a consumer uses to find your products or service, we tailor your keywords to showcase your unique value proposition so customers will find you first. This leads to a higher conversion rate, more sales, and a better ROI – and we all want that, right?