Domain Authority Link Building Search Engine Optimization SEO Uncategorized
man planning a website redesign
Domain Authority Link Building Search Engine Optimization SEO Uncategorized

5 Key Elements of an SEO-Focused Website Redesign

5 Key Elements of an SEO-Focused Website Redesign What does a website redesign mean to you? For the average small business owner, commissioning a complete overhaul of a company website usually happens for one of the following reasons: –      Boredom: The website is looking tired and needs “freshening up”. –      Envy: […]

Backlinks Domain Authority Link Building Semantic Markup
backlinks
Backlinks Domain Authority Link Building Semantic Markup

Domain Authority

Have you ever wondered, “Why should I invest in search engine optimization, and not just do pay-per-click?” This is one of the most common questions that digital marketers get from prospective clients, and the answer could not be more simple! First of all, pay-per-click does not help your web presence become more powerful, it is a temporary solution.

Digital Marketing Search Engine Optimization SEO
local seo
Digital Marketing Search Engine Optimization SEO

Ultimate Guide to SEO 2020

Have you ever wondered, “Why should I invest in search engine optimization, and not just do pay-per-click?” This is one of the most common questions that digital marketers get from prospective clients, and the answer could not be more simple! First of all, pay-per-click does not help your web presence become more powerful, it is a temporary solution.

Digital Marketing Display Ads Google Ads Google Display Ads
google display ads
Digital Marketing Display Ads Google Ads Google Display Ads

What are Display Ads? The Beginner’s Guide to Display Advertising Part 3 of 3

Most businesses go with Google because it has the widest outreach and an excellent suite of analytics tools. But you might also explore Facebook, Twitter, Instagram and other social media platforms. Mixing and matching both can be an effective strategy, too. If you have a very niche audience or a narrow geographical field, you may prefer to do deals with individual websites on a case-by-case basis or contact successful affiliates in your industry sector.

Digital Marketing Display Ads Google Ads
display ads
Digital Marketing Display Ads Google Ads

Is Display Advertising for Me? The Beginner’s Guide to Display Advertising Part 1 of 3

Any online advertising strategy will concentrate on organic inbound marketing. But display advertising should still make up a healthy percentage of your investment. It’s not an “either/or” scenario. Using paid display ads alongside your content marketing and SEO strategies will give your marketing a boost greater than the sum of its parts.