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Social media, there’s absolutely no way you haven’t heard of it yet. Over the last few years, social media has completely changed the internet. Actually, it has changed the whole world, and also the world of marketing! So what are the reasons for your business to start utilizing these new forms of communication as soon as possible?

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social Media Marketing

The 7 Most Important Reasons to use Social Media Marketing

Number 1, showcase your brand! Social media offers another marketing channel for creating brand awareness, relationship building, or driving new sales! So why not use it? Especially when it’s free, right?

Number 2, develop a loyal community. People enjoy being part of a business that is proactively building a lively community! Such an online community can help you establish an emotional connection between your company and your prospects, which is essential for your long term success.

Number 3, improve customer service. Social media is a great feedback source, enabling your prospects to communicate with your company and each other, can greatly improve your customer service and increase brand trust worthiness!

Number 4, increase digital exposure, interacting in social networks can significantly increase your online presence! Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users.

Number 5, boost traffic and SEO rating, social media is a major lead generator, and it constantly brings high volume traffic to your website. This can also help with SEO, since search engines significantly reflect your social media content.

Number 6, expand sales and reach a new audience. Listing to your prospects on social networks can help you respond to their specific needs. This will most likely cause an increase in sales, but also expand your customer base.

Number 7, cut marketing costs. Compared to traditional channels like print advertising, social media marketing is affordable for any business. Remember, that the channel itself is FREE.

Managing social media, taking care of all the content, tweets or feedback can get pretty time consuming, and you need to focus primarily on your business. So how about leaving the social stuff to us? No worries, we have plenty of experience to take complete responsibility of your social presence, so get in touch with us, we’re ready to start today!

social Media Marketing

Crucial Benefits of Social Media Sharing

Although quality content and video marketing have evolved into the most effective strategies in Google ranking, social media is starting to gain momentum. The development of link building has largely been responsible for this momentum, as businesses are now turning to social media marketing as a way to refine marketing strategy and improve their reach. 

Note that social media, in its entirety, boasts of billions of users worldwide, with hundreds of millions of hits every day. For many online marketers, this presents a massive opportunity for new leads as well as better odds for conversion. So what value does social media add, and does it have pitfalls as a strategy? Here are some great benefits that social media sharing will have on your quest to establish brand visibility.

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Importance of Data from Social Web

Social media accounts for up to 60% of all online traffic, with 52% of all organic traffic being generated from mobile phones. (Key Internet Statistics: broadbandsearch.net). The vast reach of social media now gives you the benefit of a larger potential customer base for your business, advertising, and a better opportunity for back-linking to authority websites.

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Larger Reach

As of 2020, the current number of social media users has grown to slightly over 3.5 billion, up from 1.6 billion in 2013. (Social Media Statistics: oberlo.com). Working with these figures guarantees a positive CTR (Click Through Rate) and significantly improves your chances of conversion. Every person that shares your content unwittingly serves as a brand ambassador, exposing you to millions of potential customers. Even with a target of 0.001%, you still have a reach of millions! Billions of potential leads are a great figure, by any standards., and it goes to show just how much you can achieve with an effective, well-formulated social media marketing strategy.

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Quality Link Building

There is a huge difference between a quality link and your garden variety back-link. Sharing on social media provides the perfect platform to achieve visibility, create brand awareness, and get people to share your content. The more shares you get the better your chances of getting convertible leads.  Note that great links are earned, so the more people share your website, the more confident they are in the value of your content. Social media is the fastest and most effective way to achieve these links to authority websites. 

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Traffic Generation

The aim of any website is to attract traffic. Social media marketing allows you to direct traffic to your site without jumping through too many hoops. The traffic-pull on social sites such as Facebook, YouTube, Instagram, or Linkedln generates organic traffic and earns legitimate links. In principle, the potential for higher organic traffic increases exponentially anytime a person shares your content.

Video content today is the single most efficient search engine resource. By pairing your well-formulated content with relevant video content, even one share will multiply your chances of reaching more people. Social media is heavily reliant on video content, with YouTube ranking as the second largest search engine after Google (Social Media Statistics). The more high-quality videos you share, the more likely you are to attract larger numbers. 

Verdict

Social media users account for close to half of the planet’s population. If you haven’t already begun marketing your brand on these platforms, now is the time. Focus on building your brand with a great site and relevant, well-researched content. Social media will do the rest. If you would like help with your social media marketing campaigns, let us know, we can manage them for you.

 

We will help guide your business though the Digital Marketing Landscape and assist you in  making the best decisions on where to concentrate your Digital Marketing Strategy.

Know your SEO Score!

    real numbers over 12 Months

    Expect Great Things from
    Your Digital Marketing Agency

    Before After

    80

    410

    Average Daily Clicks

    986

    5,856

    Average Daily Impressions

    Baseline

    494%

    Organic Traffic Increase

    Here's the proof...

    marketing-agency-fort-collins-co

    Numbers pulled from Google Console, National Company over 10 month period

    Social Media Marketing

    Social Media is all around us, and understanding how to harness the power available to you through advertising on rapidly changing platforms is a job all in itself. Let us handle it for you.

    We target your audience based on their buying habits and social profile, saving a bundle in marketing dollars. By identifying your ideal customer base, we strategically seek out users who might not even know that they need your product or service until it’s presented right in front of them.

    “Is your multi-platform social media presence working? Are you sending the right message? We’ll take a look and make adjustments as needed. Formulating an all-encompassing, well-balanced approach is necessary to reach the widest range of, but narrowly targeted, potential customers available.”

    -Elena Moore – Co-Founder of AvaWing Marketing & SEO

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    AvaWing is a Digital Marketing Agency in Fort Collins, Co