Content Marketing Digital Marketing Digital Marketing Agency Marketing Agency Search Engine Optimization SEO
Content Marketing Digital Marketing Digital Marketing Agency Marketing Agency Search Engine Optimization SEO

Ultimate Guide to SEO 2020

Have you ever wondered, “Why should I invest in search engine optimization, and not just do pay-per-click?” This is one of the most common questions that digital marketers get from prospective clients, and the answer could not be more simple! First of all, pay-per-click does not help your web presence become more powerful, it is a temporary solution.

Content Marketing Digital Marketing Digital Marketing Agency Pay Per Click (PPC) SEO
What is Digital Marketing Agency Banner
Content Marketing Digital Marketing Digital Marketing Agency Pay Per Click (PPC) SEO

What is Digital Marketing?

Have you ever wondered, “Why should I invest in search engine optimization, and not just do pay-per-click?” This is one of the most common questions that digital marketers get from prospective clients, and the answer could not be more simple! First of all, pay-per-click does not help your web presence become more powerful, it is a temporary solution.

Content Marketing Digital Marketing Digital Marketing Agency Pay Per Click (PPC) SEO
seo pay per click fort collins banner
Content Marketing Digital Marketing Digital Marketing Agency Pay Per Click (PPC) SEO

SEO vs. PPC

Have you ever wondered, “Why should I invest in search engine optimization, and not just do pay-per-click?” This is one of the most common questions that digital marketers get from prospective clients, and the answer could not be more simple! First of all, pay-per-click does not help your web presence become more powerful, it is a temporary solution.

Digital Marketing Display Ads Google Ads Google Display Ads
Digital Marketing Display Ads Google Ads Google Display Ads

What are Display Ads? The Beginner’s Guide to Display Advertising Part 3 of 3

Most businesses go with Google because it has the widest outreach and an excellent suite of analytics tools. But you might also explore Facebook, Twitter, Instagram and other social media platforms. Mixing and matching both can be an effective strategy, too. If you have a very niche audience or a narrow geographical field, you may prefer to do deals with individual websites on a case-by-case basis or contact successful affiliates in your industry sector.

Digital Marketing Display Ads Google Ads Google Display Ads SEO
fort-collins-digital-marketing-agency-expert-consultants
Digital Marketing Display Ads Google Ads Google Display Ads SEO

What is Display Advertising? The Beginner’s Guide to Display Advertising Part 2 of 3

Once you’ve designed your ads, you need to make sure they reach the right audience. The Google network and others allow you to differentiate targeting techniques. Depending on your desired outcomes, choose between re-marketing, contextual, interest-based, and site-placement display ads targeting.

Digital Marketing Display Ads Google Ads Google Display Ads
Digital Marketing Display Ads Google Ads Google Display Ads

Is Display Advertising for Me? The Beginner’s Guide to Display Advertising Part 1 of 3

Any online advertising strategy will concentrate on organic inbound marketing. But display advertising should still make up a healthy percentage of your investment. It’s not an “either/or” scenario. Using paid display ads alongside your content marketing and SEO strategies will give your marketing a boost greater than the sum of its parts.