How to Improve the Authority of Your Website’s Domain
There are a lot of factors that contribute to the way search engines view and evaluate your website. Domain authority is one of these factors, and it can make or break your search engine optimization campaign. Here are a few proven ways to increase the authority of your website’s domain.
Watch for Bad Links
Search engines will penalize your website for having links that lead to pages that no longer exist. Get in the habit of checking the validity of the links within your website’s content on a regular basis. The faster you can identify and either fix or delete these problem links, the less chance you’ll have of losing domain authority because of them.
Improve Website Loading Speed
The people who visit your website will be disappointed if it loads slowly. This is why search engines place so much value on loading speeds as they determine how to rank a domain. If you’ve never done a test to determine the loading speed of your website on a variety of platforms, be sure to do so and address any issues that come to light.
Utilize Social Media
Having good domain authority relies on a constant flow of high-quality inbound links to your domain. One of the best ways to accomplish this is through social media. If you can excel at social media to the point that your website’s content starts to be shared by your followers, your content has the potential to go viral and attract lots of new links, not to mention loads of website visitors.
These are just a few of the most simple and proven ways to keep your domain authority high. By setting up a good internal linking structure, having fast loading speeds, excelling on social media and staying on top of broken links, you’ll set your website up for success both now and in the future.
Better Internal Link Structure
Sharing links within your own content that lead to other useful parts of your website is an important part of any SEO strategy. This internal linking leads to happier and more informed visitors, makes your website easier for search engines to find and index and reflects well on your domain authority. Proper internal linking requires a lot of content, but more content will also go a long way to help your website rank better in search results.