Digital Marketing Display Ads Google Ads Google Display Ads
Digital Marketing Display Ads Google Ads Google Display Ads

What are Display Ads? The Beginner’s Guide to Display Advertising Part 3 of 3

Most businesses go with Google because it has the widest outreach and an excellent suite of analytics tools. But you might also explore Facebook, Twitter, Instagram and other social media platforms. Mixing and matching both can be an effective strategy, too. If you have a very niche audience or a narrow geographical field, you may prefer to do deals with individual websites on a case-by-case basis or contact successful affiliates in your industry sector.

Digital Marketing Display Ads Google Ads Google Display Ads SEO
fort-collins-digital-marketing-agency-expert-consultants
Digital Marketing Display Ads Google Ads Google Display Ads SEO

What is Display Advertising? The Beginner’s Guide to Display Advertising Part 2 of 3

Once you’ve designed your ads, you need to make sure they reach the right audience. The Google network and others allow you to differentiate targeting techniques. Depending on your desired outcomes, choose between re-marketing, contextual, interest-based, and site-placement display ads targeting.

Digital Marketing Display Ads Google Ads Google Display Ads
Digital Marketing Display Ads Google Ads Google Display Ads

Is Display Advertising for Me? The Beginner’s Guide to Display Advertising Part 1 of 3

Any online advertising strategy will concentrate on organic inbound marketing. But display advertising should still make up a healthy percentage of your investment. It’s not an “either/or” scenario. Using paid display ads alongside your content marketing and SEO strategies will give your marketing a boost greater than the sum of its parts.

Digital Marketing Display Ads Email Marketing Facebook Ads Google Ads Google Display Ads Lead Magnets Marketing Agency Pay Per Click (PPC) SEO
digital-mkarketing-website-view
Digital Marketing Display Ads Email Marketing Facebook Ads Google Ads Google Display Ads Lead Magnets Marketing Agency Pay Per Click (PPC) SEO

Choosing the Best Digital Marketing Agency

Working with a digital agency is one of the quickest ways for online businesses to grow. Quality digital marketing agencies bring a level of expertise, based on dealing with numerous campaigns for clients. You can also benefit from high-level tools that are affordable when you work across many campaigns. Not all agencies will be useful for your company, though, and you could end up wasting valuable time and money for little results. The following approach can help you make a smart decision when employing an agency, ensuring you get the right fit for both parties.